E-commerce strategy
CUSTOMER EXPERIENCE
shopify optimisation
email marketing + paid media
E-COMMERCE AND DIGITAL MARKETING SERVICES
Senior Shopify, marketing and e-commerce support for product brands that want clearer strategy, stronger sales and better customer retention.
I help independent brands improve the parts of their online business that directly affect growth: store performance, paid media, email marketing, customer experience and the commercial decisions behind them.
Whether you need a focused project, an expert review or ongoing retained support, Yellow Bird Digital gives you practical senior consultancy without the layers of a large agency.
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A strong Shopify store should be easy to use, easy to manage and commercially sharp.
My work looks at how the store is structured, how customers move through it and where sales may be getting lost. The aim is a better shopping experience, clearer product journeys and a store that supports the way the business needs to grow.
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When everything feels busy, the first job is to work out what actually matters.
A strategic audit brings the full e-commerce picture into focus: website performance, customer behaviour, marketing activity, trading priorities and commercial data. The outcome is a clearer view of what is working, what is holding growth back and where time, budget and energy should go next.
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Email is one of the most valuable channels an e-commerce brand has, but only when it is treated as more than a campaign calendar.
The strategic work sits behind the sending: how to welcome, retain, re-engage and sell to customers in a way that feels useful and commercially effective. Done well, email strengthens customer relationships, supports repeat sales and gives the wider business more to work with.
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More traffic is not always the answer. Better decisions usually are.
With deep experience across Google Ads, Shopping, Meta and paid social, this work brings senior paid media expertise to the strategy behind your activity. It looks at whether spend is being used effectively, whether campaigns are supporting the right commercial goals and where performance can be improved.
Useful for brands managing activity in-house, working with an agency, or needing expert input before increasing budget.
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Customers rarely fail to buy for one single reason.
The customer journey needs to work across the site, messaging and key buying moments. This means identifying where people lose confidence, get distracted or drop away, then making the route to purchase clearer, easier and more convincing.
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Some brands need regular senior input, not another agency layer.
Retained consultancy gives you experienced support across Shopify, marketing, customer experience and commercial priorities. It is a way to bring senior thinking into the business on a regular basis, with outside perspective, honest challenge and practical guidance to keep the right work moving.
Working With Yellow Bird Digital
Yellow Bird Digital works with independent product brands, Shopify stores and growing retailers that need senior e-commerce support without the layers of a large agency.
You work directly with me, Nicola Paul. No account manager handovers, no generic agency process and no work recommended just for the sake of it. You get clear advice, honest challenge and practical support from someone who understands the commercial realities of running and growing an online store.
The work can take different shapes: a focused audit, a specialist project, strategic input for your in-house team or ongoing retained consultancy. However we work together, the aim is the same: to become a trusted part of your team and help you make better decisions across Shopify, marketing, customer retention and e-commerce growth.
“We’ve worked with Nicola for over two years and our online sales have grown consistently throughout that time. She manages our Google Ads spend with a clear focus on return, works towards agreed targets and gets things done without fuss. Professional, honest and very easy to work with.”