E-COMMERCE CONSULTANCY FOR PRODUCT BRANDS

E-commerce strategy

shopify optimisation

email + paid media

CUSTOMER EXPERIENCE

ABOUT Nicola paul

I’m Nicola, founder of Yellow Bird Digital, an independent e-commerce and digital marketing consultancy for product-based businesses.

I’ve spent over 15 years helping brands improve how they sell online, across Shopify, e-commerce strategy, paid media, email marketing, customer retention and conversion.

My work is practical and commercially focused. I help clients understand what’s working, what’s holding them back and where to focus next, whether that’s improving a Shopify store, reviewing marketing performance, strengthening email flows or creating a clearer growth plan.

Yellow Bird Digital was built for brands that want senior support without the layers of a large agency. You work directly with me, with clear advice, honest recommendations and a focus on the improvements most likely to make a difference.

My work focuses on the areas that shape e-commerce growth: Shopify performance, paid media efficiency, email revenue, customer retention and making it easier for customers to buy.

HOW I CAN HELP YOU

Shopify and E-commerce Optimisation

Improve your store structure, product pages, customer journey and conversion points so your website works harder for the traffic you already have.

Email Marketing and Retention

Strengthen your campaigns, automated flows and customer lifecycle activity so you can build more repeat sales from the audience you already have.

E-commerce Strategy

Get clear, commercially grounded advice on what to prioritise next across your website, marketing channels, trading activity and customer experience.

Paid Media MANAGEMENT & SUPPORT

Get senior-level review, planning and practical support across Google Ads, Shopping, Meta and paid social, with a focus on profitable growth rather than busy activity.