Privacy Policy for Yellow Bird Digital
Last updated: July 9, 2025

At Yellow Bird Digital (www.yellowbirddigital.com), we respect your privacy and am committed to being transparent about the data we collect and how it’s used. Here’s a breakdown of everything you need to know:

 

1. What information we collect

  • Analytics & browsing activity
    We use Squarespace Analytics (and any third-party tools) to gather device and browser information, IP addresses, and in-site behaviour (like clicks, pages viewed, and timestamps) to understand how users interact with the site.

  • Forms & contact info
    If you share your email, name, or other details (e.g., via contact or newsletter forms), I store that to respond, deliver content, or send helpful updates.

  • Cookies & tracking tools
    My site uses necessary cookies to keep things running smoothly plus optional tools for insights—covered more below.

  • Payment information – if you pay for a strategy session on the site, we will collect personal information from you to fulfill the order. This includes billing address, contact information and payment details These are stored securely in Squarespace.

 

2. Why we collect it

  • To improve the site, know what’s working, and provide relevant insights.

  • To reply to enquiries, send newsletters you signed up for, and keep you updated.

  • To comply with legal responsibilities and protect the site from abuse.

 

3. Cookies & similar technologies

We use cookies to ensure secure and seamless navigation. If you consent to optional tracking like analytics they help us learn what content resonates and where improvements can be made.

You can manage or decline cookies via your browser settings or the banner you accepted when entering the site.

 

4. Third‑party services

  • Squarespace processes analytics and hosting data; we do not access raw logs, but Squarespace uses them to maintain and secure the platform.

  • Other tools (Mailerlite email software) receive the information you explicitly provide, such as your email or name when you opt in.

 

5. Your rights

Where applicable under GDPR law, you have the right to:

  • Access, correct, or delete your data;

  • Withdraw consent or object to data processing;

  • Request portability of your data.

To exercise these rights, just email us at hello@yellowbirddigital.com.

 

6. Data retention & security

  • We retain your personal info for as long as it helps deliver services or until you request deletion.

  • Data is held securely using encrypted forms and trusted storage through Squarespace and Mailerlite email software.

 

7. Children’s privacy

This site is not directed at children under 16. If we learn we have inadvertently collected data from anyone under 16, We will delete it immediately. To contact, email hello@yellowbirddigital.com.

 

8. International data transfers

Some data (like analytics) may be processed outside the UK. In such cases, appropriate safeguards, like Standard Contractual Clauses, are used to ensure data protection.

 

9. Updates to this policy

This policy will be kept up to date – please see the date at the top of the page for the most recent update.

 

10. Contact us

For questions or data requests, please email:

hello@yellowbirddigital.com