DIGITAL STRATEGY That TURNs CLICKS INTO CUSTOMERS

ABOUT ME

I’m Nicola, founder of Yellow Bird Digital and your go-to partner for building a smarter, stronger online business.

With over 15 years of hands-on experience in digital marketing and e-commerce, I help independent brands grow with purpose – from increasing sales and boosting visibility to building loyal customer communities that stick around.

As a Shopify Partner, I specialise in creating seamless online shopping experiences that convert, backed up with the kind of digital strategy that actually moves the needle. That includes high-performing paid ad campaigns, smart email marketing flows, and sharp website improvements that make your store work harder (so you don’t have to).

Whether you’re launching something new or levelling up an existing brand, I bring fresh energy, creative thinking and a clear plan to help you reach your goals and stay ahead of the curve. Sound good? Let’s turn your online store into something brilliant.

WHAT I DO

E-COMMERCE OPTIMISATION

Is your website working as hard as it should? Whether it’s time for a complete refresh or a detailed audit to fine-tune your customer journey, I’m here to help. As a Shopify expert, I specialise in optimising online stores to drive sales, improve user experience, and keep customers coming back for more.

DIGITAL STRATEGY

Let’s turn your business goals into digital wins. I’ll work with you to craft a smart, integrated strategy that brings all the right channels together to work seamlessly toward your success. I’ll be with you every step of the way to ensure your strategy doesn’t just exist - it delivers.

EMAIL MARKETING

Your most valuable sales channel? Email. Build customer loyalty, boost conversions, and keep your audience engaged with smart campaigns and automated flows that work around the clock. I’m experienced with top platforms like Klaviyo and Omnisend, and I’ll help you turn email into a powerhouse for your business. Let’s create messages your customers can’t wait to open!

PAID ADVERTISING

I specialise in crafting ad campaigns that work. From Google Ads to paid social on Facebook, Instagram, and LinkedIn, I know how to create strategies that grab attention and drive action. Whether you need a winning ad strategy or hands-on campaign management, I’ll help you turn clicks into customers and make every penny of your ad spend count.

OPERATIONAL EXCELLENCE

A brilliant online store means nothing if your operations aren’t up to scratch. From streamlining logistics and stock management to refining pricing strategies and customer service, I’ll help you bring it all together into one seamless, efficient system. I’ll make sure every part of your business works in harmony to support growth and deliver a standout customer experience.

AND EVEN MORE…

As a multi-skilled marketer, I bring a wealth of experience across a variety of areas to help your business thrive. Whether it’s launching an affiliate marketing programme, crafting compelling content, optimising your presence on Amazon third-party marketplaces, or tackling other specialised challenges, I’m here to help – just get in touch and let’s make it happen.

Stuck? Let’s fix that in 60 minutes.

Need clarity on your next digital move? Book a strategy session with me and get sharp, straight-talking strategy from someone who really gets e-commerce-led marketing. No fluff, no jargon, just practical advice tailored to your brand to help you move forward with confidence, focus and a clear action plan.

BOOK NOW