But don’t think you really need it? hmm… why should you pay someone else to do your digital marketing? You can probably just do it yourself, right? I mean – we all know how to apply Instagram filters, can definitely write some web copy with the help of our spell checker, and can probably figure out how to work Mailchimp with the help of a few video tutorials, right?

But do you know how to track your return on marketing investment using Google Analytics? Can you set up a split test Facebook ad campaign to make sure the right customers are seeing your best ads? And are you confident you can get your website on the first page of Google search? More importantly, do you really believe that can you do all of the above and more in the most efficient and timely manner, while at the same time doing all of the other hugely important tasks that you need to do every day to run and grow your business?

It doesn’t always come easy, admitting that you can’t do everything yourself, and that you need a bit of help and guidance. Nicola spent her first year running Yellow Bird Digital doing my own finances, sending invoices, tracking my sales and spending and doing my own dreaded tax return. Then year two came along, we grew by one, and all of a sudden, she was looking at company shares, double the tax returns and being VAT registered. I was definitely in over my head! Terrified of making mistakes and being fined by HMRC and spending far too long reading very boring online articles about deductible expenses. Then along came our accountant Mary, a calculator-wielding lifesaver who keeps us on track and does the stuff that Nicola found difficult and definitely didn’t enjoy. So, we can now use that saved time to get out there and make my business better, do more for our clients and hopefully make us more money. No brainer, right? The only regret was that we didn’t do it sooner.

In our personal lives, we spend money on things that professionals can do for us better than we could do ourselves. We pay everyone from hairdressers and beauticians, to baristas and chefs, because they have skills and tools that we don’t. So why shouldn’t we do the same for our businesses?

We’re proud to be great at what we do – helping small businesses, growing brands and SMEs to thrive online. We’ll find you new customers, get your products and services in front of the right people, increase your brand presence and generally make you look pretty damn amazing online. Because digital is our expertise and we’ve got the tools to do it well. Meaning that you can hand it over to us, safe in the knowledge that your marketing is in very good hands and you can go and get on with what you do best. And all with an expertly made flat white in hand.

Do you want to chat to us about outsourcing your digital marketing? Get in touch for a chat at hello@yellowbirddigital.com!