Yes, yes, we know we’re not even past Halloween yet, but for your small business Christmas is coming quicker than you can say Ho, Ho, Ho. Even the supermarkets have had their chocolates and biscuit boxes in since the end of August! (Already way too much temptation there).
A (braw) wee thought of the day. As a small business, or be it a personal brand, have you weighed up how much time you are spending on online promotion versus the traditional activities? Second thought, do you find it hard to cover all the bases or even track what you’re doing?
There’s still a lot of myth surrounding digital marketing and whether it’s really necessary, and I’ve seen it first-hand – particularly in more traditional businesses where there are doubts as to its value and why it can be expensive. I’ve been in meetings where companies don’t want to pay for the curation social media channels, or think that Facebook ads are too Big Brother-esque, and instead want to stick to print ads or word of mouth.
Just when we thought we’d gotten our heads around the last Facebook algorithm update, Mark Zuckerberg did again, last week announcing that, in what has been sold as an attempt to keep users connected with each other, Facebook will be further limiting the number of posts people see from brands, businesses, and media on their feed. Instead, they’ll be increasing the number of posts from friends and family that we see instead – apparently with the aim of making our time on Facebook, more valuable.
What do the coming weeks hold for you and your business? You’ve just about survived Black Friday and Cyber Monday, and now it’s a full-on onslaught of Christmas marketing, gift guides, last-minute shopping and delivery deadlines, before it all starts again for the sale period, then at last – time to relax! Even if you’re not a retailer, it’s often a busy period before the wind-down into the longed-for Christmas holidays, and then a slow start into the New Year before you even think about your next strategy.
Picture the scene. You’re a SME owner and you want to promote your brand. Perhaps you’re looking at marketing your business online, improving your website or running paid advertising campaigns. So is it time to hire a digital marketing manager for your business, or should you consider outsourcing?